Getting more excited with a life ON-LINE...
I was greeted with a fascinating and intriguing interface when I logged in the NIKE website. To a curious consumer, it is enticing enough to make him or her wanting to explore further even though there is no initial intention to purchase. True enough I soon found myself immersed in exploring the physical design and construction of the shoe that suit my own personality. The options are easily chosen. The colors are varied and attractive to suit different personalities. With this on-line initial experience the consumer can preview the design that he or she wants, at a known price, before making a trip to the store to explore further and making a final decision to purchase.
I was greeted with a fascinating and intriguing interface when I logged in the NIKE website. To a curious consumer, it is enticing enough to make him or her wanting to explore further even though there is no initial intention to purchase. True enough I soon found myself immersed in exploring the physical design and construction of the shoe that suit my own personality. The options are easily chosen. The colors are varied and attractive to suit different personalities. With this on-line initial experience the consumer can preview the design that he or she wants, at a known price, before making a trip to the store to explore further and making a final decision to purchase.
Finally, like it or not, we are much influenced by changing behavior of marketers’ strategies and it will affect the way we purchase merchandise. Live your life ON-LINE with Web 2.0 ! Get Excited... and Enjoy It !
2 comments:
Chris,
I always enjoy reading your blog posts in this module.
This latest piece is still as refreshing and encouraging as your previous posts :-)
Your writing truely reflects your enthusiasm, passion, and commitment to learn new things on the go!
Keep up with the examplary work!
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